Thursday, July 19, 2007

Progress ... slow but a start

In a bid to avoid government regulation over their advertisement practices, some of the biggest food companies in the U.S. - the likes of McDonald's, PepsiCo and Coca-Cola - have announced plans to cease ad campaigns aimed specifically at children under 12 years old.

A few companies, like Coca-Cola, already started withdrawing its ads, while others (i.e., cereal manufacturer General Mills) said they plan to to pull their campaigns "over the next year, or so." (Like the caption above says, slow, but progress nonetheless.)

See this article for more details.

Later, kids!
Laurie

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